Editor's letter

Issue 59 • March 2025

Don’t miss out – sign up to our free industry-leading magazine and newsletters

Cover image: Lithium ore a facility in Australia. Credit: Carla Gottgens/Bloomberg

Welcome to the new edition of Just Food’s quarterly digital magazine, the first of 2025.

Can a bit of storytelling convince us to buy more ‘ugly’ fruit and veg? There is research that suggests exactly that – fuelling the belief that better marketing can be a potent weapon in the battle to tackle food waste. 

In this issue’s cover story, David Burrows reports on how industry needs to stop investing in discounts and think differently about how it can encourage us to pick up less-than-perfect produce. 

Elsewhere, we dig into the possible reasons for the surprise departure of Unilever’s CEO after just 18 months at the helm and we explore the moves plant-based meat companies are making to revamp their products and try to bolster flagging sales. 

And we hear how dairy companies in the US are attempting to win over that closely-watched consumer cohort, Gen Z.

Dean Best,managing editor

Go to article: Home | Telling storiesGo to article: Editor's letterGo to article: ContentsGo to article: EuromedGo to article: BriefingGo to article: News in NumbersGo to article: Latest NewsGo to article: Latest DealsGo to article: Extracta Company InsightGo to article: In DepthGo to article: Can marketing magic help food waste disappear? Go to article: Pace of delivery at play in Unilever CEO Hein Schumacher’s short inningsGo to article: “The category is in sharp decline” – Holie’s on why it sees “place for disruption” in cerealsGo to article: Why 2025 will breakout year for some food SMEs in the USGo to article: The change agenda: plant-based meat steps up reformulationGo to article: US dairy unpacks health benefits to woo Gen ZGo to article: ListingsGo to article: EventsGo to article: Excellence AwardsGo to article: Buyer's GuidesGo to article: Next issue