Editor's letter

Welcome to the latest issue of Just Food’s digital magazine.

Protein is the product trend in the food industry right now, with manufacturers battling to tap into consumer appetite for the nutrient – but, as shelves bulge with protein-packed SKUs, how can brands stand out? As we report in this issue’s cover story, just adding protein and expecting sales is no longer enough.

Fibre is also having its moment in the sun, boosted by the growing interest in gut health. With brands trying to capitalise on the renewed enthusiasm for fibre, we hear from the CEO of Bio & Me about how the UK challenger brand is building a presence in mainstream grocery.

Our interview pages also feature Toms Group, with the Danish company’s CEO discussing some of the challenges facing the confectionery sector, from cocoa prices to the rise of GLP-1 weight-loss medication.

Dean Best, editor